“This [launch of ESPNFrontRow.com] is a way for us to speak directly with consumers,” ESPN Vice President of Communications Mike Soltys told Sports Business Journal on March 30, 2011.

It’s a conversation that has flourished for 10 years with over 6,600 published items, nearly 20 million page views and the recognition that this blog’s beginnings were a harbinger of how public relations would evolve through the decade. From managing issues to celebrating those who create the magic to remembering colleagues Front Row, guided each day of its existence by the steady hand and savvy mind of longtime journalist Sheldon Spencer, has become a go-to source for everything ESPN.

What is striking about all those pixels and megapixels dedicated to the now-41-and-a-half-year-old ESPN is just how vast and how deep its roots are embedded in sports both domestically and internationally. In other words, we’ll never run out of stories to share and curtains to peel back.

So, what has changed during a decade of unmatched, inside access?

Glad you asked. Yesterday, anchored by three photographers  – Rich Arden, Kelly Backus (both in Bristol) and Phil Ellsworth (Charlotte) – and buoyed by contributions from Front Row’s ever-growing list of cross-Disney/ESPN colleagues – set out to again chronicle “A Day in the Life” of ESPN (all times ET). It was even more fun than the first time around.