Go Inside Expanded Two-Hour Ahora o Nunca Anchoring ESPN Deportes’ New Weekday Lineup

Since its launch in 2018 at ESPN’s Los Angeles Production Center (LAPC), Ahora o Nunca has delivered a unique take on sports, blending sports commentary with pop culture, movies, music, and viewer participation elements on ESPN Deportes.

As a 30-minute weekday program, the Spanish-language show quickly found its sweet spot, attracting a broader, younger U.S. Hispanic audience interested in various sports beyond soccer.

Beginning today, Ahora o Nunca will expand to a two-hour show, the weekday anchor program for ESPN Deportes’ seven-hour news and information programming block. The live news and information block features Futbol Picante (2 p.m. ET), Ahora o Nunca at 4 p.m., and the one-hour Cronómetro (6 p.m.) – all sandwiched by two one-hour editions of SportsCenter, weekdays at 1 p.m. and 7 p.m. (The 7 p.m. SC will debut in September).

The new format allows us to maintain ‘Ahora o Nunca’s’ laid-back vibe while ensuring in-depth discussions and fun segments that our viewers love. As we continue to evolve our menu of content offerings, we look forward to super-serve our viewers with dynamic and diverse sports experiences.
Rodolfo Martinez, SVP, International and ESPN Deportes Production

Critically acclaimed commentator Mauricio Pedroza hosts the expanded Ahora o Nunca. He will be joined daily by a rotating roster of ESPN’s top Spanish-language analysts and commentators, such as Pilar Perez, Carolina Guillén, Carolina de las Salas, Hernán Pereyra, José Del Valle, Barack Fever, Fernando Palomo, Richard Mendez, Ricardo Ortiz, Alex Pareja, and Cristina Alexander.

To delve deeper into different sports disciplines, the new Ahora o Nunca will feature a recurring list of sport-specific analysts: Ernesto Jerez (baseball), Eduardo Varela (NFL), Luis Alfredo Alvarez (tennis & baseball), Sebastian Martinez Christensen (NFL & NBA), Michelle LaFountain (WNBA), Alexander and Lizzy Becherano (NWSL), Carlos Legaspi (combat sports), and Pablo Viruega (college sports), and more.

Over time, the new Ahora o Nunca with Pedroza, the panelists, sport-specific experts, will be a one-stop, multimedia program for the best news, information, highlights, debate, opinion of the day in sports – presented in a culturally relevant format to the U.S. Hispanic fans. In addition to an active social media presence, the two-hour Ahora o Nunca will be featured as a podcast.

In the video above, Vice President, ESPN Deportes, Oscar Ramos, Pedroza, and Guillén talk about the new ESPN Deportes programming lineup and the two-hour Ahora on Nunca.

Jon McLeod and Mac Nwulu produced the video
Rodolfo Martinez photo: (Joma Garcia Gisbert/ESPN Images)