ESPN Programming: Bringing Fans Inside Historic UFC 306: Noche UFC From Iconic Sphere

ESPN VP, Programming & Acquisitions, Matt Kenny: "UFC 306: Noche UFC is the latest example of incredible collaboration across the organization to support this one-of-a-kind event from an iconic venue."

Saturday, ESPN will showcase the first-ever live sporting competition from the iconic Sphere in Las Vegas, with UFC 306 – Noche UFC: O’Malley vs. Dvalishvili.

Well before the first fight, fans can experience fight week from Sphere, expert analysis, top UFC moments and so much more, thanks to an extensive content approach.

ESPN VP, Programming & Acquisitions, Matt Kenny and Leonardo Penagos, Senior Manager, Programming & Acquisitions, talk about building up this marquee event for fans across platforms.

KENNY ON ESPN’S UNMATCHED SUPPORT OF SIGNATURE EVENTS

ESPN covers big events and stories unlike any other – it’s part of our DNA! UFC 306: Noche UFC is the latest example of incredible collaboration across the organization to support this one-of-a-kind event from an iconic venue. Thanks to the hard work of many across the company, this event directly supports all four of our company priorities:

Direct-to-Consumer: UFC 306 is available exclusively on ESPN+ PPV.
Audience Expansion: Sphere is such a unique venue and will be a true star of the show – whether a die-hard UFC fan, casual fan or simply a fan of entertainment, there will be a tremendous amount of curiosity and buzz as we serve core fans and attract new ones to our platforms.
Quality Storytelling and Programming: The event itself will be, as UFC CEO Dana White has described, a love letter to Mexico and a tribute to Mexico’s extraordinary contributions to combat sports. [ESPN VP, MMA Production] Glenn Jacobs and his team are doing an incredible job to cover this event from every possible angle.
Innovation: ESPN has a rich history of being first…and on Saturday, ESPN platforms will showcase the first ever live sporting competition from Sphere!

The #NocheUFC main event is going to be good: who ya got?
#UFC306 | Saturday, 10 ET | ESPN+ PPV https://t.co/Rea50J8xii pic.twitter.com/QuRhCFLfNu

— ESPN MMA (@espnmma) September 9, 2024

The trilogy title fight between Alexa Grasso and Valentina Shevchenko goes down at #NocheUFC: who ya got? #UFC306 | Saturday, 10 ET | ESPN+ PPV https://t.co/Rea50J8xii pic.twitter.com/qfm1209wIm

— ESPN MMA (@espnmma) September 9, 2024

PENAGOS ON ESPN DEPORTES BRINGING FANS INSIDE UFC 306: NOCHE UFC

ESPN Deportes continues to build on the success of Noche UFC, now in its second year, as part of our unwavering commitment to delivering premier combat sports content to our US Hispanic audience. Last year, Noche UFC was the most-watched Fight Night of 2023 on our network, showcasing our ability to connect with and captivate our viewers through culturally relevant programming.

This year, we’re enhancing that experience with comprehensive on-site coverage. UFC – Camino al Octágono will be live from Las Vegas throughout fight week, featuring exclusive content including an interview with White. Our coverage includes the Thursday weekly airing, the ceremonial weigh-in, and a one-hour pre-fight show from inside Sphere, leading into our prelim fight coverage.

UFC 306: Noche UFC is more than just an event; it’s a cultural celebration that underscores our dedication to serving our Hispanic audience with top-tier sports content.